What is marketing?
Hello Next Gen Marketers 💡 Today we will be looking at what marketing actually is? what are the different types of marketing communications and what's integrated marketing communication. These will be broken down really simply to help you get a better understanding overall! What does marketing involve? Many people seem unclear about what marketing really involves. Is it advertising? Public relations? Analytics? In reality, marketing is an umbrella term ☂️ that includes all these elements. At its core, marketing is about promoting and selling a product or service to consumers or businesses 🛍️ Traditionally, marketing focused on direct outreach and short-term goals, primarily aimed at encouraging a one-time purchase. But with the rise of digital channels, consumers now seek more from brands; they want to understand and trust them 🤝✨ This shift requires companies to identify customer needs, deliver meaningful value, and build lasting relationships that benefit both the custom...
